Don't Let This Happen to YOU!!

Most businesses today have a website. Whether they maintain it, update it, massage it- is anyone’s guess.

Your website is a living thing that should be nurtured with Search Engine Optimization (so search engines can FIND your new or existing site), keyword-filled copy, new images and videos on a regular basis. Keep it fresh- keep it interesting!  Keep the site vital. Did you know that search engines give preference to regularly updated sites?

To make this happen you employ a web developer or an agency to do it right. That’s what you should do-you’re not a mechanic so don’t rebuild your own carburetor. But there is one thing you should do yourself- you should control your domain names and your email addresses.  Control them in the same fashion as you would the other aspects of your company-  hiring, taxes and payroll. Why? Well, do you know when your domain name expires? Let's imagine that you weren't in control of this information and your previous agency/developer let it lapse. You now risk losing your domain name (forever!) to someone else, and your web presence that you worked tirelessly to build.  This really happens!

Risky Business
And perhaps most importantly, not being in control of your sensitive information puts your company at risk- anywhere from email ghosting to unauthorized spyware added to your backend code. It puts your company and your clients/ future client's information at risk and possibly a lawsuit in the future.

To not be in control of your domain name and emails leaves your site in the hands of others. When the time comes to upgrade the site or to switch to another agency/developer you now have to request to have your domain and emails changed to be under your administration and ownership (and you really owned them in the first place).

It is a pain, it takes time (your time) and you start to wonder if this company really did you any favors.  You should also question who your agency has chosen to host your site as well.

No one cares about you, your company and your image more than you do- don’t leave it in the hands of others.



Eileen Wilkins
President- Business Development
Blue Wave Design, Inc.
824 US Hwy One
Ste. 345
North Palm Beach, FL 33408
V: 561-775-9607
F: 561-775-1633

www.bluewavedesign.com

Blue Wave Design is a full service graphic design firm providing creative solutions that integrate marketing strategy, communication and graphic design. Our goal: Giving our clients the competitive edge in order to grow their business.


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